JCDecaux invited Zaha Hadid Design to redefine the design language of billboards – providing a unique communications channel in the capital that integrates contemporary design and digital media. 

Combining innovative digital screen technology with a double-ribbon of matt stainless steel framing a curved digital screen, The Kensington is located on West Cromwell Road and replaces an existing billboard on the site. 

The Kensington’s high resolution 8mm pixel pitch screen (26 x 6 metres) will provide visibility and maximum quality of display for brands, framed by the (30 x 9 metres) steel structure. 

Set in an area that has been landscaped to enhance the local environment with the planting of trees and greenery, The Kensington features integrated lighting that increases visibility for pedestrians.

Images Luke Hayes